*Public Relations during Times of Crisis* The conflict management process in public relations includes ongoing issues management and risk communication efforts and is highly tested in crisis situations where a large amount of uncertainty exists. Based on the readings I did from Public Relations: Strategies and Tactics 9th Edition, I learned that in time [...]
Archive for June, 2010
T.O.W #6
Posted in PRCA 2330, Topic of the Week on June 24, 2010 | 2 Comments »
Reading Notes Week 6
Posted in PRCA 2330, Reading Notes on June 24, 2010 | Leave a Comment »
Chapter 9: Public Opinion and Persuasion Engaging in the interest of a public involves affecting its self-interest Public discussion is the primary catalyst in the formation of public opinion Persuasive communications on behalf of clients is the dominant view of public relations Factors such as audience analysis, source credibility, appeal to self-interest, message clarity, timing [...]
Topic of Week 5: Twitter
Posted in PRCA 2330, Topic of the Week on June 16, 2010 | 4 Comments »
Last week I was required to create a Twitter account for my Public Relations introductory course. I have never experienced Twitter before, never even looked at somebody else’s account. So as you could guess, it was like a new world to me. The only networking websites I have ever used before have been MySpace and [...]
Reading Notes Week 5
Posted in PRCA 2330, Reading Notes on June 16, 2010 | Leave a Comment »
Chapter 7: Communication Communications, or execution, is the third step in the public relations process The five possible objectives at this stage are: message exposure, accurate dissemination of the message, acceptance of the message, attitude change and change in overt behavior Messages for passive audiences must have style and creativity, whereas messages for an audience [...]
TOW #4
Posted in PRCA 2330, Topic of the Week on June 14, 2010 | Leave a Comment »
Interviews with Martin Waxman and Kneale Mann For this week’s Topic of the Week I had to watch two short interviews between my professor Barbara Nixon and PR professionals Martin Waxman and Kneale Mann. While watching these interviews being conducted I was asked to take a three-pronged approach in my reaction. The first interview [...]
New Law Restricting Paparazzi Rights
Posted in PR Connections, PRCA 2330 on June 14, 2010 | 4 Comments »
In an article I retrieved from Ragans PR Daily, “Don’t Punish the Paparazzi, It’s the Publicists,” written by Frankie Stone, I was surprised to see that California had recently passed a new law restricting the rights of the paparazzi. AB2479 was approved with a vote of 41-12 and includes language about “false imprisonment” for the [...]
Informational Interview Recap
Posted in PRCA 2330, Public Relations General on June 11, 2010 | 2 Comments »
I conducted a face-to-face interview with PR professional John Potesta on Tuesday, June 8th. Potesta works for E&J Gallo Winery as the Field Marketing Manager for the state of Georgia. He does public relations work across the world marketing his company’s wines. He graduated with a bachelor’s degree in economics from the University of Georgia [...]
The Usage of “Tweet”
Posted in PR Connections, PRCA 2330 on June 11, 2010 | 7 Comments »
In an article I retrieved from Ragans PR Daily News Feed, titled “’New York Times’ Bans the Word ‘Tweet’,” written by Phil Corbett, I learned that many professionals are offended by the usage of the word “tweet”. Noted as unprofessional to many, the word “tweet” is not in the dictionary and is filed under jargon. [...]
Reading Notes Week 4
Posted in PRCA 2330, Reading Notes on June 10, 2010 | Leave a Comment »
Chapter 5: Research The basic groundwork of any public relations program is research involving gathering and interpreting information. Secondary research begins by doing archival research, which reviews the organization’s data on sales, profile of customers, and so on. The value of Qualitative Research is to gain insights into how individuals behave, think and make decisions [...]
Topic of Week 3
Posted in PRCA 2330, Topic of the Week on June 10, 2010 | Leave a Comment »
PR Departments or PR Firms? Based on my readings from chapter 4, I think it is more beneficial for a new PR practitioner to begin their career in a public relations firm. I believe that you would gain more knowledge in a firm versus a department because in a firm you are dealing solely with [...]
