*Public Relations during Times of Crisis* The conflict management process in public relations includes ongoing issues management and risk communication efforts and is highly tested in crisis situations where a large amount of uncertainty exists. Based on the readings I did from Public Relations: Strategies and Tactics 9th Edition, I learned that in time [...]
Archive for June 24th, 2010
T.O.W #6
Posted in PRCA 2330, Topic of the Week on June 24, 2010 | 2 Comments »
Reading Notes Week 6
Posted in PRCA 2330, Reading Notes on June 24, 2010 | Leave a Comment »
Chapter 9: Public Opinion and Persuasion Engaging in the interest of a public involves affecting its self-interest Public discussion is the primary catalyst in the formation of public opinion Persuasive communications on behalf of clients is the dominant view of public relations Factors such as audience analysis, source credibility, appeal to self-interest, message clarity, timing [...]
