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Archive for May, 2010

In an article I retrieved from Ragans PR Daily News Feed, titled “Evil App Exposes Facebook Users’ Phone Numbers To Show How Widely We Share”, I was extremely concerned to read that Facebook has now added an application, exposing the public’s personal phone numbers. In the article it states that anyone who has posted their phone number onto a group titled, “Lost my phone!!! Need Numbers!!!,” or anything of the sort, that your number is publicly out there for the taking. This is not a bug in the Facebook system outing a security issue. This is an application created by Tom Scott himself.

“Those digits are publicly available,” Scott says. “Anyone could scrape them. And produce a phone directory. Or nick them for marketing.” I find this outrageous! As somebody who has submitted my phone number to one of those groups when a friend needed it, I am worried about the consequences. I think that Scott is making a huge mistake and that this is going to cause a decline in users and give Facebook a negative reputation. This could even turn to stalkers, harassment, or crime. While I understand it is the user’s responsibility for putting their number out there, I don’t believe we thought it would come to this. Something needs to be done to stop this potential catastrophe!

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Comments are crucial to efficient blogging. There simply would be no point to blogging if no-one were to comment on what you have to say, hence validating or disregarding your points. If not for commenting, it would feel as if we are simply writing as if it were an assignment for class.

Commenting is a great way to bring traffic to your blog and a great way to express your opinions. It also will get your name out there. Mostly, it is fun and insightful. Most people rely on comments to ensure what their writing is important or validated. As human beings, we see ourselves through the eyes of others and commenting certainly enforces that view in the world of blogging.

In an article I read at zemalf.com, the use of links to our blogs is strongly stressed. It is stated that if you leave 3 comments a day, then you will receive about a thousand links coming in one year. The title of your link is also very important in driving traffic to your blog.

Blogging is about collaboration, sharing experiences and knowledge through blog posts and comments. Although commenting can be fun, there are some tips one should follow while writing them. Ten tips for blog writing that I found from problogger.net go as follows:

  1. Make your opinion known
  2. Link like crazy
  3. Write less
  4. 250 Words is enough
  5. Make Headlines snappy
  6. Write with passion
  7. Include Bullet point lists
  8. Edit your post
  9. Make your posts easy to scan
  10. Be consistent with your style
  11. Litter the post with keywords

Overall, blog commenting is an integral part of the process. One should offer advice, agreement, shared experience, etc. in a constructive manner. I don’t believe personally that blog comments should be rude or aimed to offend someone’s work. I truly believe blog commenting is an effective approach to gaining a worldview perspective at our own writing along with people all around the world.

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Chapter 13: New Technologies in Public Relations

  • This chapter focuses on the recent developments and new technologies that can be applied to accomplish public relations objectives.
  • The computer, a main research tool, makes an immense amount of information easily accessible through secondary analysis of data; 2 large computer softwares used in public relations to manage the media are Spin Control and Vocus.
  • The Internet provides public relations practitioners with a versatile form of global communication. Primary uses by PR professionals include: E-mail distribution; Web sites; Blogs, Moblogs and Vlogs; RSS (really simple syndication); Podcasting and Brochureware.
  • Other computer applications include: Dictation and Voice Generation; Expert Systems; Public Relations Management tools; Desktop Publishing; Mailing Lists; Online Conference; Graphics, Design and Photography and Facsimile Transmission.
  • There are many News Release Delivery methods and they go as follows: Video and Audio; Television, Radio and Web Monitoring Services; Teleconferencing; Webconferencing and Satellite Media Tours.
  • Other tools used regularly in public relations practice are cell phones, personal digital assistants, memory (cd-r/rw, dvd-r/rw) and flash memory.
  • Future developments may include the use of off-line digital devices, the growth of broadband and wireless broadband services, the creation of “virtual presence” capabilities, and enlarged processing speeds and memory capacity.

Chapter 1: What is Public Relations?

  • There are a variety of definitions often associated with the terms deliberate, planned, performance, public interest, two-way communication, and a strategic management function.
  • The PR process is often referred to by the RACE acronym: Research, Action, Communication, Evaluation. As a constant cycle, feedback and program adjustment are important components.
  • Public Relations differs from journalism in its scope, objectives, and channels and with the changing face of PR, practitioners entering the field are no longer thought of as former journalists.
  • Public Relations differs from advertising in its format and context. PR uses gatekeepers and advertising uses paid space and time separate from news/editorial content.
  • The functions of PR overlap with marketing, however marketing focuses on customers and selling products/services while public relations builds relationships with a variety of publics. PR can be a part of marketing strategy= marketing communications.
  • PR professionals are employed in many fields including corporations, nonprofits, entertainment and sports, politics and government, education, and international organizations and businesses.
  • One should excel in writing, research, planning, problem-solving, and business/economics if they wish to hold a career in PR.
  • An entry level practitioner can make up to $30,000- $40,000 and with more experience one can make up to 6 figures. In general, women earn less than men.

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Comments

1.

T.O.W.2 Importance of Blog Comments- Briana Patrick

May 25th, 2010

I agree with many of your points about blogging. I have never used blogging up until this class, however, I do believe that it can further my public relations connections with people and create a broader educational experience to users. I agree that blog comments are useful tools provided for the author to check their work and have an outsider’s opinion and I find the whole blogging process very interesting. Since blogging is new to me, I am reassured from reading this post that I will enjoy it and that it will help me in the future. I found the business trafficking to be very interesting and would like to see some examples of how this occurs and some examples of which businesses use blogging.

2.

Chapter 1-Christen Jenkins

May 25th, 2010

I agree with the common stereotype you referred to of the common public relations practitioner viewed as nothing but a party going socializer with a meek agenda. The reality is a stronger work load and long hours as you have written. I do think that a job in public relations is more glamorous if you are the type of person who enjoys networking and communicating with others daily. It is certainly not the sit behind your desk type of profession. I find it especially interesting and a bit offensive, being a woman, that men tend to be paid higher in the public relations field. I could only hope that this is a stereotype and if is not one, then I hope that there is valid information backing up the reasons for this issue. I know that it is an important fact that public relations differs from journalism, marketing and advertising, however, I think it is also important to state that all of the professions are linked together and interchangeable.

3.

TOW #2- Ashley White

May 27th, 2010

I agree with you that commenting on blogs is extremely important for the author. Through viewing the standpoints of others, one can broaden their horizons and see things in different perspectives. I also agree that it is rude to leave mean or rude remarks on other people’s blogs. I believe that if someone was to say something hurtful or offensive to me on my blog, that I would not listen to their advice or whatever it is they are trying to say. If you have something negative to say, I think one should try to do it in a constructive manner. I also agree that blogs shouldn’t be too long so that the reader gets distracted or bored and that the advice should be noteworthy.

4.

Getting Twitter and Facebook Mixed Up?- Brianna Wagenbrenner

June 14, 2010

I completely agree with you. I have had some trouble adjusting to the tweets myself. I find that twittering is more educational and takes a bit more of an effort than facebook. I don’t update my facebook status much, because I don’t really like people to know what I am doing all the time, however, when I do, I just express how I am feeling at the moment or where I am going that day. I have found that Twitter is more engaging and more informational. I also have had trouble adjusting to it because I feel like I constantly have to tweet something. Being that I don’t update my facebook status much, remember to tweet has been hard for me. On a positive note, I have learned a lot more by tweeting. Most people post links and it is an easy gateway to all of the information on the web! I look forward to getting more involved in twitter as well!

5.

Let’s Hear it for the Girls- Brianna Wagenbrenner

June 14, 2010

I also recently saw Sex and the City 2. I loved it! I’d have to say that I enjoyed it more than the first movie. I agree with your thoughts on the portrayal of women in the film. I found the way women were expected to act in Abu Dhabi was absolutely ridiculous and it made me even happier to live in America, the land of the free. The women of Abu Dhabi had to keep their bodies hidden under their garment and rarely showed their faces, even eating under their head dresses. The whole culture was bizarre to me, but I am sure that the people there don’t know any different. I was proud when Miranda took a job at a new law firm where she was more respected. I was also interested to see that they put such untraditional marriage practices in the movie, such as Carrie and Big staying at different places from time to time. Being in a serious relationship myself, I understand that you do need your space every once in a while and I am all for that idea. The movie expresses the progression women in America have made away from the traditional housewife to the empowered, more independent woman.

6.

AT&T New Technology- Briana Patrick

June 14, 2010

Briana,

I found your post very interesting. Since I have a bad habit of breaking or losing my phones, I have never ventured out and purchased an expensive, technologically advanced phone such as the iphone4. I have never even had the first iphone or a blackberry. I currently use a Samsung Ace, which looks like a fake blackberry. I can call, text, play games, e-mail, and access internet. My screen is small and my internet connection is quite slow. That being said, the iphone4 looks pretty awesome to me. I think I would have a field day with it, but I also think it would cause a huge distraction for me. Call me old fashion, but I think that a telephone should enable people to call and text and that’s it. Our generation is quickly turning into a technology-crazed world and before we know it, we will constantly be on our cell phones. It may just be me, but I am not into all the glamour. However, the phone in itself is amazing and I’m not saying I wouldn’t ever buy one!

7.

Strange Googling- Casey Corley

June 14, 2010

This is very interesting. I didn’t know that people actually can track other people’s searches. Now that I think about it, I’m sure that I have submitted some odd searches myself. I pretty much rely on Google for everything these days. If I hear a song and don’t know the singer, I will try to remember some of the lyrics and google them later. If I am trying to come up with a new, yummy meal for the night, I will google good recipes. I google work out plans, random questions, things I want to buy. The list goes on and on. When Hellmann said “Most people think a search engine will have the answer to any question they could possibly have — whether it’s personal, professional or even spiritual,” he was definitely referring to me!

8.

Blogging Tips- Casey Corley

July 12, 2010

I strongly agree with all of your blogging tips. Blogging really is easy once you get the hang of it. I remember being so confused when I logged into WordPress for the first time and now it is like a piece of cake. Granted I had a friend help me get the hang of it, once I fully understood how to navigate my way around WordPress, it was a walk in the park. One of the most important tips you noted in my opinion is keep up with your blog. If you let a couple weeks go by without checking it then you will be sorry when you have to make up two weeks worth of work.

9.

Grammar Police- Casey Corley

July 12, 2010

I found this article very informational. I think that all of the commonly used mistakes are so true. I know that I catch myself saying some of those things all the time. For example, I say “I could care less” all the time when in fact it is “I couldn’t care less.” I also find it interesting that AOL chose the phrase “You’ve Got Mail” when it should be “You Have Mail” but I would agree that the token “You’ve Got Mail” sounds a good bit catchier. Another tip that I had no idea about was the usage of “eg” versus “ie”. “eg” means “for example” and “ie” is used when you have more than one example. This post will certainly help my writing skills in the future!

10.

Make Your Job Hunt a Success- Brianna Wagenbrenner

July 12, 2010

I found this article very helpful. I am approaching my senior year in college and will be applying for jobs very shortly. I have only been through a couple interviews and both were for restaurant work positions and not very serious. Other jobs I have held such as babysitting, I received through friends and did not require an interview. So that being said, I am very nervous and anxious in entering into the job interviewing world. I found these tips very helpful and I will try to remember them when the time comes. I also am very tempted to buy the book so thank you for the source! Another tip I learned in my Human Communications class that stuck with me is your attire. They say to dress down, that you never want to look better than the interviewer or like you don’t need the money. The only jewelry girls should wear are stud earrings and for guys, a watch. Just a couple of pointers that I thought you might find interesting!

11.

What’s in the Food You Eat?- Briana Patrick

July 12, 2010

Wow. That was a very alarming video on behalf of those Dominos employees. I am glad to know that they have been fired. I have always heard of fast food places doing nasty things to the food that we eat, however, I have never witnessed it like such. That reminds me of a time when I was eating at Taco Mac and found a thick hair in my food, however, I couldn’t say anything because I was an employee at the time. And it definitely looked intentional and I wouldn’t doubt it because it was a special order. I think that restaurants and fast food establishments need to be pickier when hiring. I don’t think that it is Dominos fault 100%. It is obviously the type of people that are hired that are causing the problem. I can’t imagine what this outrage is going to do to Domino’s future.

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