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Archive for August, 2010

I retrieved the article, “10 Top Facebook Pages and Why They’re Successful” from PRDaily.com and found it very interesting. The top ten go as follows: Red Bull, Burts Bees, Uno Chicago Grill, LiveScribe, Toy Story 3, Coca Cola, Oreo, Jones Soda, The Twilight Saga, Travel Channel.

In the article it is stated that Red Bull understands what their audience is most interested in and they deliver it. I could agree with that. I am certainly interested in an energy drink that “gives you wings,” however they don’t target the “no crash later” as well as the 5 hour energy marketing does.

One of the best tools Burts Bees use is their usage of video and photos to show behind the scene footage. Uno Chicago Grill uses the Facebook App FBML to market their menu extensively. I would have to agree that having images to look at certainly triggers a stronger response out of me to want that certain product.

Another page that I found the coolest was the Toy Story 3 page. You can actually turn yourself into an animated character from the movie on this page. That definitely attracts fans and viewers and is a strong marketing tool.

There were many more pages discussed and you should check out the link for more information on all of them!

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I read the article on “swearing” from Mignon Fogarty’s ‘Grammar Girl’s website’. It was a collection of taboos on swearing and I found a lot of interesting information.

Something that I learned was that a U.S. Court of Appeals struck down the longstanding FCC ban on vulgar language on radio and network television. I had no idea that this ban had been repealed and in effect swearing has been in the news a lot lately.

One example of swearing in the news would be of Mel Gibson’s outburst on national television about Jews and African Americans. Without thinking, he single handedly butchered his career by simply jawing off using inappropriate and offensive language, or swearing.

I also learned that swear words are processed in the brain’s limbic system, the area responsible for emotions. The article stated that somebody can actually be affected by the use of swear words. “Experiments have shown that hearing or reading dirty words affects people emotionally, as indicated by an increase in their Galvanic skin response.”I did not know that swear words had such a strong affect on people, especially a physical affect. I wonder which words have a stronger influence on people and what kind of emotional response it triggers in the body.

The article also talks about the usage of swear words in writing. Typically, you should not include swearing in your writing, however there are exceptions. If you are writing a fictional piece, and the swearing is applied to a character that is supposed to be foul mouthed or misbehaved, then it is deemed appropriate. Swearing is not recommended in personal blogging or anything that will be used for school or work. As we all know, swearing is bad and it is looked down upon, so why would you want to make yourself look bad.

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The social media forms that I currently participate in include facebook, twitter  and blogging. My main go-to media form is definitely facebook. Through facebook I can reconnect with old friends, stay in contact with current ones, find out about all sorts of events going on, and join groups that I may wish to affiliate with. I check my facebook daily. I probably get on it around 3 times a day and at some points will stay on there for hours. I like to chat my friends that are online as well. It’s like texting but it’s free! I honestly would be upset if they got rid of facebook because it has become an important part of my every day life.

I recently started using twitter over this summer, 2010. I was required to sign up for my introductory course in public relations. Twitter really opened my eyes to a different aspect of social networking. I found it a lot more educational and a lot less conversational. Although there are people who use twitter for personal networking, there are many more that use it for work, business and educational purposes. I found myself looking at PR professionals’ blogs, checking out their links, and engaging myself in the world of twitter.

Lastly, I started blogging this past summer as well. I do not have a personal blog; however, I have created this blog for my public relations courses through WordPress. Blogging is strictly educational for me, being that I only use it to conduct my school assignments. I do like it though. I like having a website of my own where I can view all of my work over the course of a semester. It is rewarding and I will always have it. I also like that people read about what I have to say and can offer their opinion and thoughts on it.

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Chapter 1: Getting Organized for Writing

–          Public relations writing and media placements are accomplished within the framework of the complete public relations process- research, planning, communication, and evaluation

–          Public relations writing is similar to journalism in that both strive to provide accurate, credible information and they differ with respect to objectives, audience selection, and the variety of media channels that are used

–          A reference library is a must for any writer. In addition to books, a person can also do research through search engines, such as Google, and library databases

–          The Associated Press Stylebook and Briefing on Media Law is the most widely used stylebook for journalistic writing

–          Public relations writers should keep current in the field by reading publications such as PR Week and Jack O’Dwyer’s PR Report as well as read daily newspapers and weekly news magazines

–          All public relations writing starts with the basic steps of determining the purpose and content of the message

Chapter 2: Becoming a Persuasive Writer

–          Persuasion is part of the human fabric and has been around since the beginning of civilization

–          The basic communication model has four elements: sender, message, channel and receiver

–          Public relations writers, as part of message design, use the technique of framing- selecting certain facts, situations, and context- that are then disseminated by the media

–          A communicator recognizes that there are two kinds of audiences- passive and active- and plans messages and communication channels accordingly

–          Emotional appeals and fear arousal are most effective when accompanied by suggestions and solutions for solving the situation

–          Some common techniques of propaganda include (1) plain folks, (2) testimonial, (3) bandwagon, (4) card stacking, (5) transfer, and (6) glittering generalities. All to some degree, are also used in public relations writing

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