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Archive for the ‘PRCA 2330’ Category

WKRP in Cincinnati: Turkeys Away

 

I just watched an episode of WKRP in Cincinnati. This 1978 comedy series television show was posted onto my instructor Barbara Nixon’s blog that you can view at http://www.imdb.com/title/tt0077097/ .

The show revolves around a radio station based out of Cincinnati, Ohio run by the boss Mr. Carlson. In this episode he feels like he doesn’t contribute much to the station, so he comes up with this bizarre marketing campaign for Thanksgiving.

He decides to drop turkeys out of a helicopter with a banner flowing behind it saying Happy Thanksgiving from WKRP. Not knowing that turkeys don’t fly, they all slammed into the pavement and the ones who survived were running the streets crazily.

In this comedic series, the boss Mr. Carlson makes a few mistakes. First of all he should have done his research on turkeys. But more importantly he took the campaign amongst himself and two other employees. He did not include the whole team and that is why he failed miserably.

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10 Tips for PR Students New to Blogging

During this introductory course this summer, I have learned how to blog for the first time. It wasn’t a very hard thing to learn, however, it is much different from facebook and twitter. So the only hard part was to learn how to transition into a more educational type of post and less conversational. That being said, I have created 10 tips for PR students like myself that are new to blogging.

1) Make sure your posts are informational. You shouldn’t blog about nonsense like you would on facebook or myspace. This is not a networking site for your friends. Your posts should be educational and interesting.

2) Make sure you are able to cite your sources used. Giving false information is unacceptable and cheating.

3) Always site your class book, even if it is obvious that you are using the book. Failing to cite is plagiarism.

4) Comment on your classmates blogs consistently. The more you comment on your classmates’ blogs, the more they will comment on yours.

5) Give constructive criticism in your comments. Don’t be rude, but it is ok to leave suggestions or tell the person what you thought was missing from their post.

6) Keep up with your blog daily. With an online class it is easy to fall behind, and if you are creating a blog for a regular class it is still easy to fall behind because if you don’t keep up with it you can easily miss assignments and due dates.

7) Provide links, images and videos. This gives your blog more spunk and creativity. They also make blogs more appealing and will draw other bloggers in.

8) Make sure your information is clear and easy to understand.

9) Don’t write in long paragraphs. It is easy to get bored and stop reading if you do so. Break the information up so you can keep the readers attention and interest.

10) Have fun! Get the most out of this experience as possible. A lot of businesses have started using blogs as way of marketing their products and reaching the public. So really try to get into it because it could be the wave of the future!

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http://www.youtube.com/watch?v=Q1D5goGz0SY

On the June 30th debut of The Twilight Saga: Eclipse directed by David Slade, box office sales sky rocketed around the country. Bella (Krisitn Stewart) and Edward (Robert Pattinson) have been reunited, but their forbidden relationship is threatened to be torn apart again with an evil vampire still seeking her revenge. And Bella is forced to choose between her true love for Edward or her friendship with Jacob Black (Taylor Lautner) as the struggles between vampires and werewolves continues.

I saw the film on July 5th and enjoyed it very much so. I thought it to be more entertaining and intense than the first two movies of the Twilight series. There was more action and fighting than the first two movies and less of an emphasis on Bella’s love for Edward, in my opinion. I liked the ending and I am looking forward to the future Twilight movies to come.

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Chapter 14: News Releases, Media Alerts, and Pitch Letters

  • The news release is the most common commonly used public relations tactic.
  • Publicity photos often accompany news releases to make a story more appealing.
  • A mat release is a form of a news release but primarily with a feature angle instead of hard news.
  • Fact sheets can be used to provide background on an executive, a product or an organization.
  • The folder containing news releases, photos, fact sheets, and features about a new product, an event or other newsworthy projects undertaken by an organization is known as the media kit, or press kit.
  • Public relations personnel “pitch” journalists and editors with story ideas about their employer or client.
  • The five ways in which publicity materials can be distributed are: (1) mail, (2) fax, (3) e-mail, (4) electronic wire services, and (5) web pressrooms.

 

Chapter 15: Radio, Television, and the Web

  • A popular format for radio news releases is the audio news release (ANR) that includes an announcer and a quote (sound bite) from a spokesperson.
  • Radio and Television stations accept PSAs (public service announcements) from nonprofit organizations that wish to inform and educate the public about health issues or upcoming civic events.
  • RMTs (radio media tour) and SMTs (satellite media tour) occur when an organization’s spokesperson is interviewed from a central location by journalists across the country.
  • VNRs (video news release) are relatively expensive to produce, however, have great potential for reaching large audiences.
  • Producers are increasingly making deals with companies to feature their products on television shows or movies.
  • Podcasts have quickly become a public relations campaign staple and PR personnel should not overlook web news sites for placement of publicity.

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10 Effective Tips for News Release Writing

For this week’s topic, I visited two different websites regarding news release writing skills. I have provided the tips that both of the sites listed below.

  1. Make sure the information is newsworthy.
  2. Tell the audience that the information is intended for them and why they should continue to read it.
  3. Start with a brief description of the news and then distinguish who announced it, and not the other way around
  4. Ask yourself, “How are people going to relate to this and will they be able to connect?”
  5. Make sure the first 10 words of your release are effective, as they are the most important.
  6. Avoid excessive use of adjectives and fancy language.
  7. Deal with the facts.
  8. Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
  9. Make sure you wait until you have something with enough substance to issue a release.
  10. Make it as easy as possible for media representatives to do their jobs.

http://www.press-release-writing.com/10-essential-tips-for-writing-press-releases/

  • Is your news “newsworthy?”
  • Start strong
  • Write for the Media
  • Not everything is news
  • Does your press release illustrate?
  • Stick to the facts
  • Pick an angle
  • Use active, not passive, voice
  • Economics of words
  • Beware of jargon
  • Avoid the hype
  • Get Permission

http://www.prwebdirect.com/pressreleasetips.php

Overall, I would say that a news release with a strong introduction, newsworthy information and answers the 5 W’s (who, what, when, where, why) makes for a good news release. The word usage was also stressed from both of the sites, telling one to use direct language and avoid descriptive or overly intelligent wording. Sticking to the facts and not getting carried away or off topic is also important. Making it easy for the media representatives to work with and the audience to relate to is ones goal in creating a strong press release.

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PR/Marketing Podcasts and their Benefits 

For this weeks assignment I watched the “Marketing over Coffee” podcast that aired on June 24th. It was hosted by Christopher Penn and John Wall. The podcast lasted roughly twenty five minutes and covered various media topics.

The first topic discussed was the new WordPress 3.0, stating that it is now up and running. WordPress is the website that I used in order to have created this blog. They noted that the back end is different, the multi user is gone now, and that there has been a custom post creation cancelling out the post vs. page dilemma. Penn and Wall also commented that ‘Marketing over Coffee’ is considering a new template for their blog.

They then moved on to talk about Feedburner and Google Analytics. You can now customize your Google analytics tags with feedburner. This in turn enables individuals to give advertisers better detail about who is coming and going. For example, Marketing over Coffee was able to see that their show is approaching .5 million downloads and their eBooks are their number one download reaching 700,000 downloads.

The next announcement was regarding Google Voice that they are now open for the public.

After that, they went on to discuss internet ads. John Blue wrote to the company and asked for a thumbs up / thumbs down segment on LinkedIn web/banner ads, Google ads, Yahoo / Bing ads, Facebook ads. The hosts noted that they had tried a facebook ad and that they are cheap and work pretty well and that they proved good data on who’s looking at your ads. They have no experience with LinkedIn ads.

The new Iphone that has everyone crazed was then discussed, being that it was available on the day of this podcast. Penn and Wall poked fun at the “riots” occurring at the local Wal-Marts and Apple stores.

One of the last topics discussed was Chinas currency. China has unpegged the Yuan from the US dollar. Basically, China just got a lot cheaper and typically is the place to go right now with your business. They noted that if doing business in china, especially marketing, to make sure that you have a translator!

From this experience, I believe podcasts to be very helpful and informational for PR students or practitioners. For those that are audio learners versus visual learners, I would imagine it would help a great deal. Getting your information in unconventional ways is always fun and exciting and I believe grabs the audience’s attention more so.

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Chapter 11: Reaching a Multicultural and Diverse Audience

  • Audiences are a complex mingling of groups with diverse cultural, ethnic, religious, and economic attributes, not monolithic
  • Audiences are generational and each have different values, interests and needs
  • By 2050 Hispanics will constitute about 25% of the population
  • Emerging audiences include: Catholic and evangelical groups, the gay/lesbian community, the disabled, and women
  • The global economy makes it necessary for public relations professionals to consider the cultures and values of many diverse nations
  • Americans spend about 3,500 hours a year consuming various media

 

Chapter 12: Public Relations and the Law

  • Libel and slander are often collectively referred to as defamation and there is little difference between the two now days
  • It is important to get written permission to publish photos or use employees in advertising material, and to be cautious in releasing personal information about employees to the media
  • Copyright is the protection of creative work from unauthorized use
  • A trademark is a word, symbol or slogan that identifies a product’s origin
  • Commercial speech is regulated by the government in the interest of public health, safety, and consumer protection
  • Employees are limited in expressing opinions within the corporate environment]

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